{"product_id":"management-consulting-5th-edn-delivering-an-effective-project-9781292127606","title":"Management Consulting 5th edn: Delivering an Effective Project","description":"\u003cp\u003eManagement consulting remains a popular career choice but undertaking a consulting project for the first time can seem daunting for the student or new professional.  This book  now in its fifth edition  aims specifically to guide students through the consultancy process  while also giving tips and techniques to the more seasoned practitioner. This is delivered from the accumulated knowledge and insight of the authors and contributors  who all have been consultants.  This fifth edition has been thoroughly revised to reflect todays dynamic business environment. The impact of new digital technologies on consulting and business in general  and the use of evidence  gained through studies on consulting  are considered. It provides a careful balance between theory and practice and is ideal for anyone who is undertaking a consulting project.  Key features A comprehensive introduction to the best practice in conducting a consulting project. Key insights into how best to tackle the challenges that arise. Case studies from across a wide range of industries at the end of each chapter and a long case study running throughout the book. Help in choosing and developing a career in consultancy. Extensive references and further reading to underpin a students knowledge.  New to this edition Further links to theories developed in other courses such as strategy and management. In the Preface  several pathways are provided for the different types of project a student may be required to undertake  taking into account their academic level and previous experience. Throughout the chapters  the key ideas are highlighted to aid the reader in navigating the book. New case exercises  based on real consulting projects  to put tools and techniques into practice  including a new long case study on a strategic review for a company.  Louise Wickham is the Director of Wickham Consulting Services Ltd and a practising consultant specialising in strategy and marketing. She has over 30 years business experience  both within companies and as a consultant  working for a wide range of consumer-facing businesses and the not-for-profit sector.  Jeremy Wilcock is the Business Engagement Manager at the Business School  University of Hull. He has 27 years industrial experience with a major multi-national where he worked on numerous internal consultancy projects. He has lectured regularly in strategic management and business analysis at undergraduate and postgraduate level  and has supervised student consulting projects.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45280049856565,"sku":"ByrdShop_1292127600","price":89.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781292127606.jpg?v=1780618119","url":"https:\/\/atxbooks.com\/products\/management-consulting-5th-edn-delivering-an-effective-project-9781292127606","provider":"ATX Books","version":"1.0","type":"link"}