{"product_id":"managing-across-borders-the-transnational-solution-9781578517077","title":"Managing Across Borders: The Transnational Solution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eManaging Across Borders: The Transnational Solution\u003c\/strong\u003e by Bartlett, Christopher A.. paperback edition. ISBN: 9781578517077.\u003c\/p\u003e\n\u003cp\u003eWidely acclaimed for its perceptive insights into the management of companies operating in an international environment, \"Managing Across Borders\" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed.\"Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders.\" - \"The Financial Times\". \"A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets.\" - \"Management Today\". \"\"Managing Across Borders\" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject.\" - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of \"Competitive Strategy\".\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":44968196210741,"sku":"ByrdShop_1578517079","price":58.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781578517077_9445104d-01e6-49d0-84bb-9426bbcc3b8f.jpg?v=1781299487","url":"https:\/\/atxbooks.com\/products\/managing-across-borders-the-transnational-solution-9781578517077","provider":"ATX Books","version":"1.0","type":"link"}