{"product_id":"managing-across-cultures-the-seven-keys-to-doing-business-with-a-global-mindset-9780071605854","title":"Managing Across Cultures: The Seven Keys to Doing Business with a Global Mindset","description":"\u003cp\u003ehether you run a giant corporation or workin a small business  its more than likely thatyou regularly deal with people of differentculturesfrom customers and suppliers tosalespeople and colleagues. It simply cant be overstated: You will havetrouble succeeding in business today if youdont appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in todaysglobal business environment. Experts in the field of cross-cultural training Michael Schell and Charlene Solomondescribe seven readily recognizable behaviorsand explain what they mean  how tointerpret them  and most importantly  howto respond to them. Managing Across Cultures is filled with casestudies illustrating the importance of understandingand dealing with cultural differencesin all aspects of business. Youll learn how: Intels powerful global corporateculture is a critical element of itshistoric success Colgate-Palmolive integratescultural understanding into itsglobal marketing programs GE adapts its effectivemanagement style to localbusiness cultures Youll also find out how underestimatingcultural influence caused serious problemsfor organizations like DaimlerChrysler andWal-Mart. Managing Across Cultures takes you far beyondother books that simply catalog thecustoms  gestures  and language vagaries ofother cultures. This in-depth  strategic guidewill help in every facet of businessfromhiring and motivating employees to developingwinning sales pitches and marketingcampaigns.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647617261621,"sku":"ByrdShop_0071605851","price":33.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071605854.jpg?v=1781696051","url":"https:\/\/atxbooks.com\/products\/managing-across-cultures-the-seven-keys-to-doing-business-with-a-global-mindset-9780071605854","provider":"ATX Books","version":"1.0","type":"link"}