{"product_id":"managing-customers-as-investments-the-strategic-value-of-customers-in-the-long-run-paperback-9780132161619","title":"Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)","description":"\u003cp\u003eWhats a customer really worth? Can you find out  without endlesslycomplex modeling? And once you know  what should you do with thatknowledge? Managing Your Customers as Investments has the answers.Youll learn simple ways to get reliable customer value information--ina form you can use. Youll discover how to use it to measure marketingeffectiveness  generate improvements throughout the entire customerrelationship lifecycle  and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647571157045,"sku":"ByrdShop_0132161613","price":28.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780132161619.jpg?v=1781693445","url":"https:\/\/atxbooks.com\/products\/managing-customers-as-investments-the-strategic-value-of-customers-in-the-long-run-paperback-9780132161619","provider":"ATX Books","version":"1.0","type":"link"}