{"product_id":"marketbased-management-9780130387752","title":"Market-Based Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarket-Based Management\u003c\/strong\u003e by Best, Roger. paperback edition. ISBN: 9780130387752.\u003c\/p\u003e\n\u003cp\u003e@font-face { : \"Times New Roman\"; }@font-face { : \"Arial\"; }@font-face { : \"Verdana\"; }@font-face { : \"Garamond\"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : \"Times New Roman\"; }div.Section1 { page: Section1; }\nMeasuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.\n\nThis edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44953344180277,"sku":"ByrdShop_0130387754","price":138.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780130387752_b65b9a1b-623f-432d-8f30-27b46cda29e5.jpg?v=1781301994","url":"https:\/\/atxbooks.com\/products\/marketbased-management-9780130387752","provider":"ATX Books","version":"1.0","type":"link"}