{"product_id":"marketing-9780077861032","title":"Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing\u003c\/strong\u003e by Rudelius, William. hardcover edition. ISBN: 9780077861032.\u003c\/p\u003e\n\u003cp\u003eNOTE: THIS IS A STANDALONE BOOK.\n\nMarketing, 12e utilises a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below.\nHigh Engagement Style\nEasy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.\nRigorous Pedagogical Framework\nPedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.\nTraditional and Contemporary Coverage and Examples\nComprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.\n\nThe access code (standalone) is 0077635736.\nThe package (book and access code card) is 125928252X.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":45254457589813,"sku":"ByrdShop_0077861035","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077861032_ad5ca2f0-3c90-4bcb-9138-9bb994e81c8e.jpg?v=1779959664","url":"https:\/\/atxbooks.com\/products\/marketing-9780077861032","provider":"ATX Books","version":"1.0","type":"link"}