{"product_id":"marketing-9780077861094","title":"Marketing","description":"\u003cp\u003eMcGraw-Hills newest Principles of Marketing franchise  Marketing by Shane Hunt and John Mello  covers all foundational marketing topics in fourteen focused  concise chapters geared toward illuminating the many connections between marketing  students lives  and their future careers. Whether students pursue a major in marketing or another field  Marketings focus on branding and understanding  reaching  and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students lives -- themselves -- is only further improved by the programs availability within Connect  where the adaptive SmartBook  iSeeIt Videos  Learning Objective Video Overviews  and other assignables make assignment management and reporting easy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652309213237,"sku":"ByrdShop_0077861094","price":46.53,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077861094.jpg?v=1781850947","url":"https:\/\/atxbooks.com\/products\/marketing-9780077861094","provider":"ATX Books","version":"1.0","type":"link"}