{"product_id":"marketing-an-introduction-9780136021131","title":"Marketing: An Introduction","description":"\u003cp\u003eThis best-selling  brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication  social networks  measuring and managing return on marketing  creating customer value  building and managing customer relationships  marketing accountability and return on investments  and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953182367797,"sku":"ByrdShop_0136021131","price":47.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136021131.jpg?v=1788180990","url":"https:\/\/atxbooks.com\/products\/marketing-an-introduction-9780136021131","provider":"ATX Books","version":"1.0","type":"link"}