{"product_id":"marketing-an-introduction-9781526494573","title":"Marketing: An Introduction","description":"\u003cp\u003eThis easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged  links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn  the 5th edition demystifies key technologies and terminology  demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.  The new edition has been fully updated to include:  New case studies and examples  offering truly global perspectives. Even more content on digital marketing integrated throughout  including key issues such as social media  mobile marketing  co-creation and cutting-edge theory. A new and fully streamlined companion website  featuring a range of resources for students and lecturers. Focus boxes throughout the text such as Global  Research  B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics  issues and companies that students can relate to. The new edition comes packed with features that can be used in class or for self-directed study.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652335788085,"sku":"ByrdShop_1526494574","price":78.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781526494573.jpg?v=1781851203","url":"https:\/\/atxbooks.com\/products\/marketing-an-introduction-9781526494573","provider":"ATX Books","version":"1.0","type":"link"}