{"product_id":"marketing-an-introduction-sixth-canadian-edition-9780134095806","title":"Marketing: An Introduction  Sixth Canadian Edition","description":"\u003cp\u003eThe sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective  easier  and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer valuecreating it and capturing itdrives every good marketing strategy. KEY TOPICS: Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Sustainable Marketing Social Responsibility and Ethics; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Understanding Consumer and Business Buyer Behaviour; Segmentation  Targeting  and Positioning; Developing and Managing Products and Services; Brand Strategy and Management; Pricing: Understanding and Capturing Customer Value; Marketing Channels; Retailing and Wholesaling NEW; Communicating Customer Value: Advertising and Public Relations; Personal Selling and Sales Promotion; Direct  Online  Social Media  and Mobile Marketing; The Global Marketplace NEW  MARKET: This text is appropriate for marketing majors in a one-semester course in both 4-year and 2-year institutions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45280118702133,"sku":"ByrdShop_0134095804","price":29.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780134095806.jpg?v=1780621683","url":"https:\/\/atxbooks.com\/products\/marketing-an-introduction-sixth-canadian-edition-9780134095806","provider":"ATX Books","version":"1.0","type":"link"}