{"product_id":"marketing-health-services-fourth-edition-4-9781640551558","title":"Marketing Health Services  Fourth Edition (4)","description":"\u003cp\u003eAs the healthcare field evolves  so  too  does healthcare marketing. Flexing with the changing environment  marketing continues to demonstrate its vital importance to healthcare in these dynamic times. The fourth edition of this essential guide to healthcare marketing  released five years after the previous edition  features new and updated content reflecting changes in the field  such as the emergence of population health management and value-based care  a focus on preventive care versus sick care  and an overall shift in thinking to caring for groups of consumers versus individual patients. The author  who has real-world  on the-the-ground experience as a healthcare marketer  provides numerous examples and case studies to demonstrate healthcare marketings role in a shifting landscape. Changes to the fourth edition include: a new chapter on the changing healthcare environment  providing rich context for future healthcare marketing activities; a new chapter addressing health communications pivotal role in healthcare marketing and the processes involved with developing effective communication plans; major updates on developments in the healthcare marketing field since 2010; a new section on international healthcare consumers; a revised chapter on contemporary marketing techniques  with a new section on affinity marketing  and more.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67898051199029,"sku":"ByrdShop_1640551557","price":95.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781640551558.jpg?v=1793783606","url":"https:\/\/atxbooks.com\/products\/marketing-health-services-fourth-edition-4-9781640551558","provider":"ATX Books","version":"1.0","type":"link"}