{"product_id":"marketing-management-9780136009986","title":"Marketing Management","description":"\u003cp\u003eProduct Description Kotler\/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity  customer value analysis  database marketing  e-commerce  value networks  hybrid channels  supply chain management  segmentation  targeting  positioning  and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647888613429,"sku":"ByrdShop_0136009980","price":26.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136009986.jpg?v=1781698961","url":"https:\/\/atxbooks.com\/products\/marketing-management-9780136009986","provider":"ATX Books","version":"1.0","type":"link"}