{"product_id":"marketing-management-a-strategic-decisionmaking-approach-9780078028793","title":"Marketing Management: A Strategic Decision-Making Approach","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Management: A Strategic Decision-Making Approach\u003c\/strong\u003e by Mullins, John. paperback edition. ISBN: 9780078028793.\u003c\/p\u003e\n\u003cp\u003eThe eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.\n\nDrawing on its authors wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.\n\nThis edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44953405521973,"sku":"ByrdShop_0078028795","price":134.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780078028793_ac8a0dec-b4e3-4745-b297-75621f2edc20.jpg?v=1781302069","url":"https:\/\/atxbooks.com\/products\/marketing-management-a-strategic-decisionmaking-approach-9780078028793","provider":"ATX Books","version":"1.0","type":"link"}