{"product_id":"marketing-metrics-and-financial-performance-marketing-science-institute-msi-relevant-knowledge-series-9780965711470","title":"Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)\u003c\/strong\u003e by Donald R. Lehmann and David J. Reibstein. paperback edition. ISBN: 9780965711470.\u003c\/p\u003e\n\u003cp\u003eExamines the current focus on measuring marketing productivity, develops a metrics \"value chain,\" outlines findings on how marketing actions and customer assets link to product-market and financial performance, and discusses methodogical approaches and issues.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Marketing Science Institute","offers":[{"title":"Default Title","offer_id":44955026227253,"sku":"ByrdShop_0965711471","price":40.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780965711470_153959af-0397-4ad9-8cd0-9e65c1291a02.jpg?v=1778861594","url":"https:\/\/atxbooks.com\/products\/marketing-metrics-and-financial-performance-marketing-science-institute-msi-relevant-knowledge-series-9780965711470","provider":"ATX Books","version":"1.0","type":"link"}