{"product_id":"marketing-models-9780135446447","title":"Marketing Models","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Models\u003c\/strong\u003e by philip-kotler-gary-l-lilien-k-sridhar-moorthy. hardcover edition. ISBN: 9780135446447.\u003c\/p\u003e\n\u003cp\u003eThis work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prentice Hall","offers":[{"title":"Default Title","offer_id":44977514512437,"sku":"ByrdShop_0135446449","price":226.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780135446447_26d91fcb-3e5c-467a-b9fb-f80a29ba196a.jpg?v=1778861596","url":"https:\/\/atxbooks.com\/products\/marketing-models-9780135446447","provider":"ATX Books","version":"1.0","type":"link"}