{"product_id":"marketing-plans-how-to-prepare-them-how-to-use-them-8601404677489","title":"Marketing Plans: How to Prepare Them, How to Use Them","description":"\u003cdiv class=\"book-description\"\u003e\u003cp\u003e\u003cstrong\u003eMarketing Plans: How to Prepare Them, How to Use Them\u003c\/strong\u003e by McDonald, Malcolm. paperback edition. ISBN: 8601404677489.\u003c\/p\u003e\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44965308727349,"sku":"ByrdShop_0470669977","price":80.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470669976_2713854c-2c30-4d6b-947d-93843fa0c9c7.jpg?v=1781302090","url":"https:\/\/atxbooks.com\/products\/marketing-plans-how-to-prepare-them-how-to-use-them-8601404677489","provider":"ATX Books","version":"1.0","type":"link"}