{"product_id":"marketing-professional-services-9780135576205","title":"Marketing Professional Services","description":"\u003cp\u003eAny professional services organisation must be capable of rapidly evolving its services to fit market needs that change at lightning speed.\"Marketing Professional Services \"teaches readers how to work with the internal hurdles that stand between them and their potential markets. Beginning with an in-depth look at the role of marketing in any profession  the authors go on to cover the marketing process - from market analysis and service positioning  to creating a promotional mix and implementing the marketing programme.They offer targeted advice and address the marketing needs of a wide range of professionals - including accountants  public relations specialists  lawyers  architects  medical practitioners and consultants.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647612903477,"sku":"ByrdShop_0135576202","price":57.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780135576205.jpg?v=1781695727","url":"https:\/\/atxbooks.com\/products\/marketing-professional-services-9780135576205","provider":"ATX Books","version":"1.0","type":"link"}