{"product_id":"marketing-research-9780134167404","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Research\u003c\/strong\u003e by Bush, Ronald. hardcover edition. ISBN: 9780134167404.\u003c\/p\u003e\n\u003cp\u003eFor courses in global marketing.\n\nMarketing Research\nThe Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.\n\nThis new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":45253573345333,"sku":"ByrdShop_0134167406","price":78.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780134167404_0bfccec2-18f8-4ab1-9bf1-ad7142456eb5.jpg?v=1779944696","url":"https:\/\/atxbooks.com\/products\/marketing-research-9780134167404","provider":"ATX Books","version":"1.0","type":"link"}