{"product_id":"marketing-research-9780136027041","title":"Marketing Research","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Research\u003c\/strong\u003e by Burns, Alvin C.. Hardcover edition. ISBN: 9780136027041.\u003c\/p\u003e\n\u003cp\u003eA \";nuts and bolts\"; understanding of marketing research and provides them with extensive information on how to use it. Introducing Marketing Research; Explaining the Marketing Research Process; Describing Characteristics of the Marketing Research Industry; Defining the Problem and Determining Research Objectives; Understanding Research Design; Using Secondary Data and Online Information Databases; Comprehending Standardized Information Sources; Utilizing Exploratory and Qualitative Research Techniques; Evaluating Survey Data Collection Methods; Understanding Measurement in Marketing Research; Developing Questions and Designing the Questionnaire; Determining How to Select the Sample; Determining the Size of a Sample; Dealing with Field work and Data Quality Issues; Using Basic Descriptive Analysis; Performing Population Estimates and Hypothesis Tests; Implementing Basic Differences Tests; Making Use of Associations Tests; Understanding Regression Analysis B\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44946676514869,"sku":"ByrdShop_0136027040","price":62.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136027041_6ad4c047-3785-43be-8b34-d16b26ba2ca6.jpg?v=1778861606","url":"https:\/\/atxbooks.com\/products\/marketing-research-9780136027041","provider":"ATX Books","version":"1.0","type":"link"}