{"product_id":"marketing-research-9781118808849","title":"Marketing Research","description":"\u003cp\u003eIn Marketing Research  10th Edition  authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses  the authors practical  applications-based approach features Real Data  Real People  and Real Research  to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates  President of DSS Research  infuses the text with a practitioner perspective  helping students learn how to use marketing research through a practical presentation of theory and practice.  WileyPLUS Learning Space is an easy way for students to learn  collaborate  and grow. With WileyPLUS Learning Space  students create a personalized study plan  assess progress along the way  and make deeper connections as they interact with the course material and each other.  This collaborative learning environment provides immediate insight into strengths and problem areas through a combination of dynamic course materials and visual reports so that you can act on whats most important.  Access to WileyPLUS Learning Space is sold separately.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279586025525,"sku":"ByrdShop_1118808843","price":64.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781118808849.jpg?v=1780602876","url":"https:\/\/atxbooks.com\/products\/marketing-research-9781118808849","provider":"ATX Books","version":"1.0","type":"link"}