{"product_id":"marketing-research-an-applied-orientation-9780136085430","title":"Marketing Research: An Applied Orientation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Research: An Applied Orientation\u003c\/strong\u003e by Naresh K Malhotra. hardcover edition. ISBN: 9780136085430.\u003c\/p\u003e\n\u003cp\u003eFor undergraduate and graduate marketing research courses.\n\nExperience the Interaction Between Marketing Research and Marketing Decision-Making\nMarketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.\n\nThe S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":44953223233589,"sku":"ByrdShop_0136085431","price":105.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780136085430_8e88d2e9-4fa8-48b7-9dea-d49e00248756.jpg?v=1781302102","url":"https:\/\/atxbooks.com\/products\/marketing-research-an-applied-orientation-9780136085430","provider":"ATX Books","version":"1.0","type":"link"}