{"product_id":"marketing-research-an-applied-orientation-whats-new-in-marketing-9780134734842","title":"Marketing Research: An Applied Orientation (What's New in Marketing)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Research: An Applied Orientation (What's New in Marketing)\u003c\/strong\u003e by Malhotra, Naresh. hardcover edition. ISBN: 9780134734842.\u003c\/p\u003e\n\u003cp\u003eFor undergraduate and graduate courses in marketing research.\n\nAn applied and practical marketing research text\nWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"PEARSON EDUCATION","offers":[{"title":"Default Title","offer_id":45256038809653,"sku":"ByrdShop_013473484X","price":197.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780134734842_c6e5169f-8e6f-4e2e-a22e-624646080be3.jpg?v=1781302104","url":"https:\/\/atxbooks.com\/products\/marketing-research-an-applied-orientation-whats-new-in-marketing-9780134734842","provider":"ATX Books","version":"1.0","type":"link"}