{"product_id":"marketing-research-essentials-9780470169704","title":"Marketing Research Essentials","description":"\u003cp\u003eFilled with engaging  current examples drawn from the authors ongoing involvement in the field  Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co-authored by a full-time marketing researcher  McDaniel and Gates together bring their real-life  insider experiences from the industry to teach students how to make critical business decisions through the study of market research. Recognizing that marketing research is much more than computing sample size  learning SPSS  or conducting a focus group  the text shares with students all they need in research design  data acquisition  and data analysis  with a fresh dose of reality that is unmatched.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45951506710581,"sku":"ByrdShop_0470169702","price":67.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470169704.jpg?v=1788110847","url":"https:\/\/atxbooks.com\/products\/marketing-research-essentials-9780470169704","provider":"ATX Books","version":"1.0","type":"link"}