{"product_id":"marketing-strategy-a-decisionfocused-approach-9780078028946","title":"Marketing Strategy: A Decision-Focused Approach","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Strategy: A Decision-Focused Approach\u003c\/strong\u003e by Mullins, John. paperback edition. ISBN: 9780078028946.\u003c\/p\u003e\n\u003cp\u003eMarketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross\/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44953463947317,"sku":"ByrdShop_0078028949","price":95.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780078028946_88b2f578-552a-4291-938e-0c763a6dca1f.jpg?v=1781302111","url":"https:\/\/atxbooks.com\/products\/marketing-strategy-a-decisionfocused-approach-9780078028946","provider":"ATX Books","version":"1.0","type":"link"}