{"product_id":"marketing-strategy-based-on-first-principles-and-data-analytics-9781137526236","title":"Marketing Strategy: Based on First Principles and Data Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing Strategy: Based on First Principles and Data Analytics\u003c\/strong\u003e by Sridhar, Shrihari. paperback edition. ISBN: 9781137526236.\u003c\/p\u003e\n\u003cp\u003eThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:\n- All customers differ\n- All customers change\n- All competitors react\n- All resources are limited.\n\nStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.\n\nAuthored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms marketing strategy efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Red Globe Press","offers":[{"title":"Default Title","offer_id":44954461208629,"sku":"ByrdShop_1137526238","price":35.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781137526236_8b539c1d-3b8e-4347-87d3-49f473fb1cdc.jpg?v=1778861622","url":"https:\/\/atxbooks.com\/products\/marketing-strategy-based-on-first-principles-and-data-analytics-9781137526236","provider":"ATX Books","version":"1.0","type":"link"}