{"product_id":"marketing-strategy-text-only-9781285084794","title":"Marketing Strategy (Text Only)","description":"\u003cp\u003eThoroughly revised and updated  MARKETING STRATEGY  6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage  current examples  new cases  and photographs  the sixth edition delivers a practical  straightforward approach to analyzing  planning  and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the texts signature student-friendly style  the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648076308533,"sku":"ByrdShop_1285084799","price":514.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781285084794.jpg?v=1781708728","url":"https:\/\/atxbooks.com\/products\/marketing-strategy-text-only-9781285084794","provider":"ATX Books","version":"1.0","type":"link"}