{"product_id":"marketing-the-core-9781260729184","title":"Marketing: The Core","description":"\u003cp\u003eMarketing: The Core  9th Edition  is a briefer  18-chapter version of Marketing  15th Edition  the most rigorous and robust program on the market. The Core 9e takes a pedological approach that focuses on high engagement  personalized marketing  traditional and contemporary coverage  a rigorous framework  marketing decision making  and integrated technology. The ninth edition continues to demonstrate the authors commitment to engagement  leadership  and innovation: Engagement: In-Class and Digital In-Class tested active learning activities  such as surveys  out of class assignments  and personal observations are designed to engage students in discussions with the instructor and amongst themselves. A strong emphasis on high engagement with an easy-to-read  high involvement  interactive writing style that engages students through active learning techniques. Media-enhanced PPT slides  alternate cases  and a 5 000 item test bank are included in the comprehensive instructor resource suite. Leadership: Leading  current content  and conversational writing style  with new emphasis on data-driven decision-making and coverage of traditional and contemporary marketing concepts  with hyperlinked assignments throughout to easily correlate activities. Innovation: Innovative pedagogical tools that match contemporary students learning styles and interests. The authors up to date use of technology to bring real innovation to the text and package. Innovations such as in-text links  a Twitter feed  hyperlinked PowerPoint slides  a regularly updated author blog  updated Marketing Video Library  and more all supplement the robust McGraw Hill Connect Marketing with SmartBook 2.0 digital learning package.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953283457077,"sku":"ByrdShop_1260729184","price":160.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260729184.jpg?v=1788184043","url":"https:\/\/atxbooks.com\/products\/marketing-the-core-9781260729184","provider":"ATX Books","version":"1.0","type":"link"}