{"product_id":"marketing-the-core-access-code-not-included-9780077729035","title":"Marketing: The Core (Access code not included)","description":"\u003cp\u003eMarketing: The Core 6e meets the needs of a wide spectrum of facultyfrom professors who just want a solid textbook and a few key supplements  to those seeking a top-notch integrated digital program. Marketing: The Cores focus on decision making through extended examples  cases  and videos involving real people making real marketing decisions is only further bolstered by the author teams innovative pedagogical approach which stems from decades of classroom  college  and university experiences. Marketing: The Cores accessible  conversational writing style engages students through active learning techniques  while vivid descriptions of businesses  marketing professionals  and entrepreneursthrough cases  exercises  and testimonialsallow students to personalize marketing and identify possible career interests.  Marketing: The Core is available through McGraw-Hill Connect  a subscription-based learning service accessible online through personal computer or tablet. A subscription to Connect includes the following:   SmartBook - an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content.  Access to homework assignments  quizzes  syllabus  notes  reminders  and other important files for the course. Auto-graded assignments in Connect Marketing include iSeeIt! concept animations  video cases  and other application exercises that challenge students to apply concepts. Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome.  Progress dashboards that quickly show students how they are performing on assignments  with tips for improvement.  The option to purchase (for a small fee) a print version of the book. This binder-ready  loose-leaf version includes free shipping.  Complete system requirements to use Connect can be found here.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953221492789,"sku":"ByrdShop_007772903X","price":26.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780077729035.jpg?v=1788181955","url":"https:\/\/atxbooks.com\/products\/marketing-the-core-access-code-not-included-9780077729035","provider":"ATX Books","version":"1.0","type":"link"}