{"product_id":"mastering-technical-sales-the-sales-engineers-handbook-9781596933392","title":"Mastering Technical Sales: The Sales Engineer's Handbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMastering Technical Sales: The Sales Engineer's Handbook\u003c\/strong\u003e by Care, John. hardcover edition. ISBN: 9781596933392.\u003c\/p\u003e\n\u003cp\u003eTake your career to new heights by adding powerhouse sales and presentation skills to you technical background. This newly revised and expanded edition of Mastering Technical Sales; The Sales Engineers Handbook oilers invaluable insights and tips for every stage of the selling process, explained stop-by-step by a pair of technical sales pros with successful careers span Ding decades. The second edition features nearly 40% new material, including how to make the most of webcasts and remote demonstrations, how to give impressive \"snap\" demonstrations, and how to use CRM\/SFA systems effectively.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Artech House","offers":[{"title":"Default Title","offer_id":44952293343285,"sku":"ByrdShop_1596933399","price":107.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781596933392_ef8e819a-081e-4e7b-ad3a-2a948fe14805.jpg?v=1781304383","url":"https:\/\/atxbooks.com\/products\/mastering-technical-sales-the-sales-engineers-handbook-9781596933392","provider":"ATX Books","version":"1.0","type":"link"}