{"product_id":"mastering-the-dynamics-of-innovation-9780875847405","title":"Mastering the Dynamics of Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMastering the Dynamics of Innovation\u003c\/strong\u003e by Utterback, James M. paperback edition. ISBN: 9780875847405.\u003c\/p\u003e\n\u003cp\u003eThe author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastmans amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.\nMastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms, and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book Ive read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":44963130048565,"sku":"ByrdShop_0875847404","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780875847405_e77fb168-d484-4656-a3a9-716879bea112.jpg?v=1778863580","url":"https:\/\/atxbooks.com\/products\/mastering-the-dynamics-of-innovation-9780875847405","provider":"ATX Books","version":"1.0","type":"link"}