{"product_id":"mastering-the-dynamics-of-innovation-how-companies-can-seize-opportunities-in-the-face-of-technological-change-9780875843421","title":"Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change","description":"\u003cp\u003eThe author presents a compelling look at how innovation transforms industries  raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs--ranging from the birth of typewriters to the emergence of personal computers  gas lamps to fluorescent lighting  George Eastmans amateur photography to electronic imaging--to develop a practical model for how innovation enters an industry  how mainstream firms typically respond  and how--over time--new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation--even when it undermines their traditional strengths. He sets forth a strategy to do so  and identifies the responsibilities of managers to lead and focus that effort. Mastering the Dynamics of Innovation offers a pioneering model for how innovation unsettles industries and firms  and features fascinating histories of new product developments and strategies for nurturing innovation. \"The most valuable book Ive read in years. . . . The analysis is brilliant.\"--Tom Peters. Available August 1996.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646718304309,"sku":"ByrdShop_0875843425","price":43.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780875843421.jpg?v=1781677631","url":"https:\/\/atxbooks.com\/products\/mastering-the-dynamics-of-innovation-how-companies-can-seize-opportunities-in-the-face-of-technological-change-9780875843421","provider":"ATX Books","version":"1.0","type":"link"}