{"product_id":"media-and-communication-research-methods-an-introduction-to-qualitative-and-quantitative-approaches-9781483377568","title":"Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches","description":"\u003cp\u003eMedia and Communication Research Methods  Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the authors signature animated style  this text makes the discussion of complex qualitative and quantitative methods easy to comprehend. Packed with detailed examples and practical exercises  the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media  expanded coverage of the research process  and more. Ideal for undergraduate and graduate students conducting research for the first time  this accessible text will help students understand  practice  and master media and communication research.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646939848757,"sku":"ByrdShop_1483377563","price":49.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781483377568.jpg?v=1781682471","url":"https:\/\/atxbooks.com\/products\/media-and-communication-research-methods-an-introduction-to-qualitative-and-quantitative-approaches-9781483377568","provider":"ATX Books","version":"1.0","type":"link"}