{"product_id":"media-audiences-effects-users-institutions-and-power-9781506397405","title":"Media Audiences: Effects  Users  Institutions  and Power","description":"\u003cp\u003eWhether we are watching TV  surfing the Internet  listening to our iPods  or reading a novel  we all engage with media as an audience. . Despite the widespread use of this term in our popular culture  the meaning of \"audience\" is complex  and it has undergone significant historical shifts as new forms of mediated communication have developed from print  telegraphy  and radio to film  television  and the Internet. Media Audiences: Effects  Users  Institutions  and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as \"victims\" of mass media  as market constructions and commodities  as users of media  and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society  reflecting on their relative power in relation to institutional media producers.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45495997268021,"sku":"ByrdShop_1506397409","price":80.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781506397405.jpg?v=1780905712","url":"https:\/\/atxbooks.com\/products\/media-audiences-effects-users-institutions-and-power-9781506397405","provider":"ATX Books","version":"1.0","type":"link"}