{"product_id":"media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-9780826351630","title":"Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMedia Management in the Age of Giants: Business Dynamics of Journalism, Second Edition\u003c\/strong\u003e by Herrick, Dennis F.. Paperback edition. ISBN: 9780826351630.\u003c\/p\u003e\n\u003cp\u003eThe emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?\n\nFocusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"University of New Mexico Press","offers":[{"title":"Default Title","offer_id":44964961189941,"sku":"ByrdShop_0826351638","price":33.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780826351630_2af9941d-e181-4657-9917-f1166067cd2d.jpg?v=1781308167","url":"https:\/\/atxbooks.com\/products\/media-management-in-the-age-of-giants-business-dynamics-of-journalism-second-edition-9780826351630","provider":"ATX Books","version":"1.0","type":"link"}