{"product_id":"media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-9781537438269","title":"Media Planning \u0026 Buying n the 21st Century: Integrating Traditional \u0026 Digital Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMedia Planning \u0026amp; Buying n the 21st Century: Integrating Traditional \u0026amp; Digital Media\u003c\/strong\u003e by Geskey Sr., Mr Ronald D.. paperback edition. ISBN: 9781537438269.\u003c\/p\u003e\n\u003cp\u003eUPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"CREATESPACE","offers":[{"title":"Default Title","offer_id":44951963336757,"sku":"ByrdShop_1537438263","price":35.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781537438269_8c07451b-1d5f-4cdf-853b-820145a60d1d.jpg?v=1778866900","url":"https:\/\/atxbooks.com\/products\/media-planning-buying-n-the-21st-century-integrating-traditional-digital-media-9781537438269","provider":"ATX Books","version":"1.0","type":"link"}