{"product_id":"miladys-standard-cosmetology-9781562538798","title":"Milady's Standard Cosmetology","description":"\u003cp\u003eFor decades the primary reference for cosmetology licensure  Miladys Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art  both of which are new to this edition  the book reflects the changes in salon and spa treatments  procedures  and products. New chapters such as \"Life Skills\" by Arlene Alpert and \"Communicating for Success\" by Catherine Frangie start students on the right path  stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters \"Shampooing  Rinsing  and Conditioning\" and \"Hair Styling.\" Ruth Roche  another NAHA-award winner  has created a totally new \"Haircutting\" chapter  complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content  with its open feel  contemporary design  and high-quality photography. Having been developed after extensive analysis by educational design experts  the textbook exhibits the most sophisticated methods for relaying information  stimulating thought  aiding comprehension  and enhancing retention. Central to the books development was the knowledge that learners need to keep engaged through a visual  inviting display when they turn each page  and that steered the direction of the text design and art program.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647384281141,"sku":"ByrdShop_1562538799","price":68.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781562538798.jpg?v=1781692017","url":"https:\/\/atxbooks.com\/products\/miladys-standard-cosmetology-9781562538798","provider":"ATX Books","version":"1.0","type":"link"}