{"product_id":"mind-into-matter-arch-transforms-science-into-sustainable-enterprise-9781896209982","title":"MIND INTO MATTER: ARCH TRANSFORMS SCIENCE INTO SUSTAINABLE ENTERPRISE","description":"\u003cp\u003eMIND INTO MATTER Since 1980  when the United States government first allowed universities and laboratories to reap commercial profits from federally-funded projects  top institutions have been licensing their research. Over the past decade  more and more institutions believe the big money is in commercializing the research themselves. To create sustainable technology transfer programs  universities must risk their own capital. In doing so  they find themselves having to set up virtual venture-capital funds - often with sorry results. Yet  technology transfer has had considerable success and continues to hold great promise for universities  scientists  and venture capitalists. What are the approaches and elements involved in bridging the gap between academic research and entrepreneurial commercial success? Mind into Matter explores the hiostory and issues of transferring ideas from university researchlabs to the marketplace  and the commercial and global benefits of this process.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67931492089909,"sku":"ByrdShop_189620998X","price":250.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781896209982.jpg?v=1794212636","url":"https:\/\/atxbooks.com\/products\/mind-into-matter-arch-transforms-science-into-sustainable-enterprise-9781896209982","provider":"ATX Books","version":"1.0","type":"link"}