{"product_id":"mixed-media-moral-distinctions-in-advertising-public-relations-and-journalism-9781138700987","title":"Mixed Media: Moral Distinctions in Advertising  Public Relations  and Journalism","description":"\u003cp\u003eMixed Media offers students of journalism  advertising  and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions  Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling  constituent obligations  persuasion versus advocacy  and respect for the consumers of public communication. In addition  the book covers new media and how ethics affect such concepts as social media  word-of-mouth advertising  and the impact of the digital revolution. And  new to this edition  recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed  as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making  and will develop a personal \"yardstick\" by which to measure their decisions.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953157627957,"sku":"ByrdShop_1138700983","price":26.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781138700987.jpg?v=1788180103","url":"https:\/\/atxbooks.com\/products\/mixed-media-moral-distinctions-in-advertising-public-relations-and-journalism-9781138700987","provider":"ATX Books","version":"1.0","type":"link"}