{"product_id":"mm4-with-coursemate-1-term-6-months-with-career-transitions-20-printed-access-card-new-engaging-titles-from-4ltr-press-9781133629382","title":"MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card) (New, Engaging Titles from 4LTR Press)\u003c\/strong\u003e by Iacobucci, Dawn. paperback edition. ISBN: 9781133629382.\u003c\/p\u003e\n\u003cp\u003eCreated through a \"student-tested, faculty-approved\" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of todays learners at a value-based price.\n\nMM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.\n\nAttention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Cengage Learning","offers":[{"title":"Default Title","offer_id":44966829326389,"sku":"ByrdShop_1133629385","price":42.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781133629382_67771556-9dfa-46fc-8f11-be3f8aab2db8.jpg?v=1781316805","url":"https:\/\/atxbooks.com\/products\/mm4-with-coursemate-1-term-6-months-with-career-transitions-20-printed-access-card-new-engaging-titles-from-4ltr-press-9781133629382","provider":"ATX Books","version":"1.0","type":"link"}