{"product_id":"modern-competitive-strategy-9781259181207","title":"Modern Competitive Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eModern Competitive Strategy\u003c\/strong\u003e by Walker, Gordon. paperback edition. ISBN: 9781259181207.\u003c\/p\u003e\n\u003cp\u003eModern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":44956606201909,"sku":"ByrdShop_1259181200","price":235.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781259181207_95125bde-83d8-4652-a708-c40ccb28199f.jpg?v=1778875049","url":"https:\/\/atxbooks.com\/products\/modern-competitive-strategy-9781259181207","provider":"ATX Books","version":"1.0","type":"link"}