{"product_id":"modernday-vikings-a-pracical-guide-to-interacting-with-the-swedes-the-interact-series-9781877864889","title":"Modern-Day Vikings: A Pracical Guide to Interacting with the Swedes (The Interact Series)","description":"\u003cp\u003e\"This is the bible for anyone being transferred to Sweden!\" - Magnus Moliteus  Executive Director  Invest in Sweden Agency  Modern-Day Vikings provides a window into what one world traveler called the most American of European countries: Sweden. Yet  surface similarities between the two nations conceal essential differences. Christina Robinowitz and Lisa Werner Carr provide insights and strategies for successful interactions with Swedes  whether business or social.  True to its title  Modern-Day Vikings traces some of Swedens most ingrained cultural traits back to its Viking heritage: self-sufficiency  fairness  egalitarianism and democracy. The authors also examine Swedens famous \"cradle-to-grave\" social model and explore the values underlying modern Swedish culture  such as lagom (moderation)  the law of Jante (personal modesty)  communication styles and business practices.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279911346229,"sku":"ByrdShop_1877864889","price":39.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781877864889.jpg?v=1780615766","url":"https:\/\/atxbooks.com\/products\/modernday-vikings-a-pracical-guide-to-interacting-with-the-swedes-the-interact-series-9781877864889","provider":"ATX Books","version":"1.0","type":"link"}