{"product_id":"multinational-pharmaceutical-companies-principles-and-practices-9780781701006","title":"Multinational Pharmaceutical Companies: Principles and Practices","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMultinational Pharmaceutical Companies: Principles and Practices\u003c\/strong\u003e by Spilker, Bert. hardcover edition. ISBN: 9780781701006.\u003c\/p\u003e\n\u003cp\u003eThe updated, revised Second Edition of this book is more than twice the size, twice as enjoyable, and, given todays pharmacopolitical climate, twice as relevant as its predecessor. Enhanced by many more real-world examples, more up-to-date tables and charts, and revamped drawings and schematics, Multinational Pharmaceutical Companies features new, 90s-oriented chapters on costs and pricing, animal research, pharmacopolitics, prescription to over-the-counter conversions, mergers and joint ventures, licensing, patents, biotechnology, and legal issues. An entirely new section on the medical-marketing interface covers corporate issues, organizational and staffing issues, and joint medical and marketing activities, and discusses medical and marketing needs, wants, possibilities, and problems in developing new drugs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Lippincott Williams \u0026 Wilkins","offers":[{"title":"Default Title","offer_id":45215414059061,"sku":"ByrdShop_0781701007","price":349.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780781701006_ffaf613d-6bda-4b6d-852f-ea654dc9c863.jpg?v=1781324117","url":"https:\/\/atxbooks.com\/products\/multinational-pharmaceutical-companies-principles-and-practices-9780781701006","provider":"ATX Books","version":"1.0","type":"link"}