{"product_id":"muscle-beach-9780312245399","title":"Muscle Beach","description":"\u003cp\u003eThe Story Behind Americas Iconic Patch of Sand--Muscle Beach  California  Almost half a century before health clubs  fitness videos and weight training became American obsessions  a pioneering enclave in Santa Monica  California  started the physical culture boom. In the 1940s  Jack LaLanne  Vic Tanny  Joe Gold  Les and Pudgy Stockton and other like them drew thousands of visitors to the beach to watch their feats of strength and acrobatic displays. As more viewers became participants  body building and fitness became a part of the mainstream culture. Muscle Beach is full of rich  new material about the original Muscle Beachers  many of whom are still alive and testaments to the benefits of a life devoted to fitness. With its fresh anecdotes and thirty-two rare and wonderful photographs  this history brings a legendary stretch of beach into focus.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67908916314165,"sku":"ByrdShop_0312245394","price":65.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780312245399.jpg?v=1793904733","url":"https:\/\/atxbooks.com\/products\/muscle-beach-9780312245399","provider":"ATX Books","version":"1.0","type":"link"}