{"product_id":"neuro-web-design-what-makes-them-click-voices-that-matter-9780321603609","title":"Neuro Web Design: What Makes Them Click? (Voices That Matter)","description":"\u003cp\u003eWhile youre reading Neuro Web Design  youll probably find yourself thinking I already knew that a lot. But when youre finished  youll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book  and very nicely done.  Steve Krug  author of Dont Make Me Think! A Common Sense Approach to Web Usability  Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation  decision making  and neuroscience to the design of Web sites. You will learn the unconscious reasons for peoples actions  how emotions affect decisions  and how to apply the principles of persuasion to design Web sites that encourage users to click.  Neuro Web Design employs neuro-marketing concepts  which are at the intersection of psychology and user experience. Its scientific  yet youll find it accessible  easy to read  and easy to understand. By applying the concepts and examples in this book  youll be able to dramatically increase the effectiveness and conversion rates of your own Web site.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647073509429,"sku":"ByrdShop_0321603605","price":24.05,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780321603609.jpg?v=1781687694","url":"https:\/\/atxbooks.com\/products\/neuro-web-design-what-makes-them-click-voices-that-matter-9780321603609","provider":"ATX Books","version":"1.0","type":"link"}