{"product_id":"new-account-manager-9780997308495","title":"NEW ACCOUNT MANAGER","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNEW ACCOUNT MANAGER\u003c\/strong\u003e by Craig Davis. paperback edition. ISBN: 9780997308495.\u003c\/p\u003e\n\u003cp\u003eWhen it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management – just ask any client. That’s what makes this book so valuable. THE NEW ACCOUNT MANAGER is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today’s always-changing environment, and the result is a bright, practical, and thoroughly readable approach to “one of the most amazing jobs anywhere.”\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Melvin \u0026 Leigh Publishers,","offers":[{"title":"Default Title","offer_id":44983966269493,"sku":"ByrdShop_0997308494","price":112.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780997308495_e1a4569e-e1a2-4600-afbe-517a28b5def7.jpg?v=1778889439","url":"https:\/\/atxbooks.com\/products\/new-account-manager-9780997308495","provider":"ATX Books","version":"1.0","type":"link"}