{"product_id":"new-business-ventures-and-the-entrepreneur-9780073404974","title":"New Business Ventures And The Entrepreneur","description":"\u003cp\u003eRoberts New Business Ventures and the Entrepreneur  6e stands out as a text designed to guide tomorrows entrepreneurs down the difficult road ahead. Specifically  the Roberts team addresses the entrepreneur before  during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense. New Business Ventures  6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur. The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur. The course upon which this book I based is now the new core required course in general management at Harvard Business School.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45279721029685,"sku":"ByrdShop_0073404977","price":108.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780073404974.jpg?v=1780607464","url":"https:\/\/atxbooks.com\/products\/new-business-ventures-and-the-entrepreneur-9780073404974","provider":"ATX Books","version":"1.0","type":"link"}