{"product_id":"new-food-product-development-9781439818640","title":"New Food Product Development","description":"\u003cp\u003eAbout the Second Edition: \" a clear and thorough understanding of how the industry as a whole competes  succeeds  and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise  organized style  bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace. a should-have reference book for anyone involved in developing new food products working in or with the food industry.\"Journal of Product Innovation Management  Vol. 23  No. 3 See whats new in the Third Edition: Examination of modern marketing techniques such as neuromarketing technology  test market modeling software  and social network marketing Exploration of economic challenges and how to do more with less to combat rising food commodity prices and lower carbon footprint Cohesive overview of all aspects of new food product development technologies and advances In-depth review of techniques of new product development and simulated test markets Expanded discussion of the problems specific to product development for the food service industry With new material highlighting the latest trends and science in marketing and electronic communication and their combined effect on market research  New Food Product Development: From Concept to Marketplace  Third Edition  describes stages of development in detail  beginning with sources of ideas and moving through development  final screening  and introduction into the marketplace. Drawing on his extensive experience in new food product development  the author outlines ways a company can organize for new product development and optimize available resources. He focuses on the roles  functions  and interactions of the members of the food product development team  other company departments  and outside resources in the food product development process. A well-grounded  broad perspective in the fundamentals of the new food development process in industry  this new edition of a bestseller clearly delineates cost-effective best practices for bringing new products to market.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648171008053,"sku":"ByrdShop_1439818649","price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781439818640.jpg?v=1781711457","url":"https:\/\/atxbooks.com\/products\/new-food-product-development-9781439818640","provider":"ATX Books","version":"1.0","type":"link"}