{"product_id":"new-products-management-9780078029042","title":"New Products Management","description":"\u003cp\u003eWritten with a managerial focus  New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach  the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples  cases  and research along with the most current topics highlight the new edition of New Products Management.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45256705048629,"sku":"ByrdShop_007802904X","price":116.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780078029042.jpg?v=1779895933","url":"https:\/\/atxbooks.com\/products\/new-products-management-9780078029042","provider":"ATX Books","version":"1.0","type":"link"}