{"product_id":"ogilvy-on-advertising-in-the-digital-age-9781635571462","title":"Ogilvy on Advertising in the Digital Age","description":"\u003cp\u003eFrom Miles Young  worldwide non-executive chairman of Ogilvy \u0026amp; Mather  comes a sequel to David Ogilvys bestselling advertising handbook featuring essential strategies for the digital age.  In this must-have sequel to the bestselling Ogilvy On Advertising  Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV  this indispensable handbook dives deep into the digital ecosystem  discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone  tablet  smart watch  computer  etc.)  breaks down when and how to market to millennials  highlights the top five current industry giants  suggests best practices from brand response to social media  and offers 13 trend predictions for the future.  This essential guide is for any professional in advertising  public relations  or marketing seeking to remain innovative and competitive in todays ever-expanding technological marketplace.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44933982715957,"sku":"ByrdShop_1635571464","price":100.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781635571462.jpg?v=1787601496","url":"https:\/\/atxbooks.com\/products\/ogilvy-on-advertising-in-the-digital-age-9781635571462","provider":"ATX Books","version":"1.0","type":"link"}