{"product_id":"on-rocky-top-a-frontrow-seat-to-the-end-of-an-era-9780061719264","title":"On Rocky Top: A Front-Row Seat to the End of an Era","description":"\u003cp\u003eThe best book on college football Ive read in a generation.If you love college football  youll love this book.  Jeff Pearlman  New York Times bestselling author of Boys Will Be Boys and The Bad Guys Won!  Part Season on the Brink  part Fever Pitch  On Rocky Top is a rollicking  all-access pass to the rough-and-tumble world of University of Tennessee football. The book chronicles the 2008 season  during which the team suffered its second worst record ever and Head Coach Phil Fulmer  the most beloved and recognized man in Tennessee  was fired. Author of Dixieland Delight  Clay Travis offers a fascinating inside look at the inner workings of a major college sports program  and chronicles a season of promise that went terribly wrong  ending a long  fabled era.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648275374133,"sku":"ByrdShop_0061719269","price":31.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780061719264.jpg?v=1781715237","url":"https:\/\/atxbooks.com\/products\/on-rocky-top-a-frontrow-seat-to-the-end-of-an-era-9780061719264","provider":"ATX Books","version":"1.0","type":"link"}